Guides
Guides
Task-first playbooks for running an Apple Search Ads account with Tap & Scale.
These guides mirror the operating playbooks the Ads copilot runs. Each is a repeatable task; do them in roughly the order below when you take over a new account.
Search Match harvest
Turn proven auto-discovered terms into EXACT keywords and negate the noise.
Expand keywords
Grow profitable coverage with EXACT precision and BROAD discovery.
Launch a campaign
Scaffold Brand / Discovery / Category from zero and survive cold start.
Run an audit
A prioritized health sweep when you inherit an account.
Review approvals
Approve, reject, or revert the changes the copilot proposes.
The copilot has these as built-in skills and pulls the right playbook for the task. They stay in the app: over MCP, the plugin's own skill carries the golden paths.