Set optimization targets

Optimization targets are the two numbers that turn the copilot from a reader into an optimizer. Set them per account in Project → Settings → Optimization (or asa_set_optimization_targets over MCP).

Why they matterCopy Anchor Link

The targets feed two systems at once:

• The plan. asa_get_optimization_plan returns your targets, current pacing, and a ranked action feed (scale / improve / protect / reallocate) measured against them. This is the ground truth for any strategy question.
• The safe-apply policy. The policy reads the CPA band directly. A budget raise only auto-applies when a campaign's trailing 30-day CPA sits inside your band; outside it, the same change queues for approval. Without a band set, money-moving raises have no reference and stay conservative.

Choosing a bandCopy Anchor Link

Set the band around the install cost you'd genuinely accept — not a single number. The band is a tolerance: campaigns inside it are healthy enough to scale automatically, campaigns above it get protected or cut, and campaigns below it are candidates to push harder. A band that's too tight forces everything into the approval queue; too loose, and raises auto-apply on campaigns you'd rather watch.

Next stepCopy Anchor Link