Setup, sync & growth tools

Connect, import, sync, target, and ideate keywords — the tools that stand up and grow an account.

These tools drive account setup up to the credential paste, keep the warehouse fresh, and feed keyword growth. None of them move budget directly (adds go through the write tools).

Connect & import

ToolPurpose
asa_get_connection_statusWhether credentials are connected, and where a human adds them.
asa_discover_ad_accountsOrgs the connected credential can reach (from Apple's /acls).
asa_import_ad_accountImport an org as an account (takes asaOrgId).
asa_list_ad_accountsImported accounts and their projectIds.
asa_list_projectsAlias listing of accounts for org tokens.

You cannot connect credentials over MCP — Apple has no OAuth consent screen. asa_get_connection_status returns the settings page (settingsUrl) and the steps for a human to complete. Guide, don't attempt.

Sync & targets

ToolPurpose
asa_get_sync_statusLatest sync state and data age. Check this first.
asa_trigger_syncKick off a sync when data is stale or a run failed.
asa_trigger_auditRun an account health audit now.
asa_set_optimization_targetsDaily spend goal + CPA band (drives the plan and the policy).
asa_update_project_briefUpdate the account's strategy brief the copilot reads.

Keyword growth

ToolPurpose
asa_discover_search_term_silosCluster your converting search terms into themed silos.
asa_ideate_keyword_silosExtend silos with new keyword candidates.
asa_suggest_keywordsApp Store keyword suggestions with demand signal.
asa_score_keywordsScore candidates against App Store demand before you add them.

See the keyword expansion guide for how these fit together.

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